On 29th June LanGW4 celebrated its 4th Colloquium in Cardiff. The organization and welcome by colleagues at the hosting institution was warm and generous, ensuring that the event was a great success. The day started with a bang thanks to our engaging keynote speaker, Professor Chris Pountain, who gave us a stimulating talk on the kind of dangers we face, and sometimes succumb to, unless we are very clear about the academic nature and the shape of our discipline. It was a call